Putting the User First:

Excelling in the New Era of Search Marketing

Everything we thought we knew about search has changed dramatically. The incredible growth of mobile, changes in user behavior and smarter search tactics mean that we as marketers have to work faster, be more relevant, more personalized and be available in the micro-moment in order to reach and acquire customers.

Join us and the industry's top practitioners as we discuss how to thrive in this new customer-centric landscape.

Icon Where


Miami, Florida
Ritz-Carlton Key Biscayne

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February 4-5, 2016
days to go


What to expect

Celebrating 20 years of delivering industry-leading search engine and search marketing news, advice, commentary and learning, SearchEngineWatch.com is delighted to announce the launch of its brand new industry event. Brought to you by the organizers of the Search Engine Strategies (SES) conference series and led by top practitioners and innovators from around the globe, Connect's two-track educational agenda has been designed to lead the discussion in the very latest technology, strategy and thinking across Paid & Organic search, but will also include plenary sessions to look at the changing role of search in customer acquisition.

We invite all SEO specialists, digital marketers, webmasters, developers, business leaders and industry professionals to join us in Miami as we combine sun, sea and search for two days of discussion and networking.

Key Topics

Engage with Organic:

  • Key SEO tools for the savvy content marketer
  • Intent-based targeting
  • SEO diagnostics for the skilled search mechanic
  • From search to purchase: tracking consumers through the funnel
  • Next generation local search, hyper geo-targeting, beacons and mobile wallets
  • Data-driven competitive link building

Innovate with Paid:

  • Advanced retargeting techniques
  • Reshaping mobile advertising
  • From first to last touch: cross-channel attribution
  • Advanced mobile PPC targeting
  • Search and programmatic media
  • Harnessing competitive data to uncover key new PPC opportunities

Miami Agenda

Registration and Breakfast
Opening Remarks
Opening Keynote

Thriving in a Customer-Centric World: Optimizing Throughout the Customer Lifecycle to Acquire, Engage and Convert

TRACK: Engage with Organic

TRACK: Innovate with Paid

Morning Coffee Break
Networking Lunch – Meet the Authors
Afternoon Coffee Break

Trends in Ten Future Interactive Panel: Wearables, VR, Live Streaming Platforms, Pinterest Search: Key New Acquisition Opportunities for the Search Marketer

Afternoon Keynote

The Attention Economy: Transforming Your Mobile Campaigns to Acquire Your Ideal Consumers

Registration and Breakfast
Welcome Back

TRACK: Engage with Organic

TRACK: Innovate with Paid

Morning Coffee Break
Networking Lunch
Afternoon Coffee Break
Closing Keynote

Rethinking Every Customer Touchpoint: Transforming the Customer Journey with a Winning Omni-Channel Strategy

Day 1  |  Day 2