Putting the User First:

Excelling in the New Era of Search Marketing

Icon Where

Where

Miami, Florida
Ritz-Carlton South Beach

Icon When

When

February 9-10, 2017

About

What to expect

Celebrating over 20 years of delivering industry-leading search engine and search marketing news, advice, commentary and learning, SearchEngineWatch.com is delighted to introduce you to its 2nd annual event in Miami. Brought to you by the organizers of the Search Engine Strategies (SES) conference series and led by top practitioners and innovators from around the globe, Connect's two-track educational agenda has been designed to lead the discussion in the very latest technology, strategy and thinking across Paid & Organic search, but will also include plenary sessions to look at the changing role of search in customer acquisition.

We invite all SEO specialists, digital marketers, webmasters, developers, business leaders and industry professionals to join us in Miami as we combine sun, sea and search for two days of discussion and networking.

2016 Highlights

Key Topics

Engage with Organic:

  • Key SEO tools for the savvy content marketer
  • Intent-based targeting
  • SEO diagnostics for the skilled search mechanic
  • From search to purchase: tracking consumers through the funnel
  • Next generation local search, hyper geo-targeting, beacons and mobile wallets
  • Data-driven competitive link building

Innovate with Paid:

  • Advanced retargeting techniques
  • Reshaping mobile advertising
  • From first to last touch: cross-channel attribution
  • Advanced mobile PPC targeting
  • Search and programmatic media
  • Harnessing competitive data to uncover key new PPC opportunities

2016 Agenda

The 2017 agenda will be announced shortly.
8:00–8:55
Registration and Breakfast
8:55–9:00
Opening Remarks

TRACK: Engage with Organic

  • Dom Devlin, Fospha

TRACK: Innovate with Paid

  • Kelly Sullivan, Nebo Agency
11:00–11:25
Morning Coffee Break
1:20–2:25
Networking Lunch
3:40–4:10
Afternoon Coffee Break
7:00–7:30
8:00–9:10
Registration and Breakfast
9:10–9:15
Welcome Back

TRACK: Engage with Organic

  • Dom Devlin, Fospha

TRACK: Innovate with Paid

  • Sarah Lively, Nebo Agency
10:40–11:10
Morning Coffee Break
12:25–1:35
Networking Lunch
2:50–3:15
Afternoon Coffee Break
Day 1  |  Day 2